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The Spice Industry Insider

How to Turn Your Signature Seasoning Recipe Into a Retail Product

Myron Mixon BBQ rubs lined up — from recipe to retail with United Spice Company

Lots of people have a seasoning that friends and customers rave about. Turning it into a product people can buy takes a few deliberate steps.

Document your recipe by weight

Cups and spoons don't scale. Weighing every ingredient is the first step toward a formula a manufacturer can reproduce.

Know your customer and channel

Selling at a restaurant counter, online, or in grocery stores each come with different packaging, labeling, and volume expectations.

Plan packaging and labeling

Your label carries your brand and required information. Budget time for design and for understanding labeling requirements for your market.

Find a manufacturing partner

A seasoning manufacturer or co-packer can produce at volume while you focus on selling. Start conversations early — before you've committed to a launch date.

Have a seasoning brand? Let's talk production.

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